Weekly Live Coaching Now Available!

We believe each person is unique and has a purpose they can live out every day and make an impact to the world. Which is why I have leveraged ten years as a Gallup Certified Strengths® Coach and 25 years at Southwest Airlines, helping people live in their values at work and at home and have created proprietary frameworks, courses and tools to help you do the same. When you use our programs, we know you’ll know how to live into your strengths everyday, create a life that is uniquely yours and love the life your are living because you’re grounded in who you are. You can dominate your day and transform your life  or you could end up overwhelmed and not making a difference.

So sign up to join our weekly membership www.dominatedays.com and in the meantime, dust off your CliftonStrengths® assessment so you can stop floundering and feeling stuck and instead live into your purpose every day.

Dominate Your Day Weekly Live Coaching Membership

  • 1 year subscription of The Strengths Journal (4 journals)
  • Live weekly group coaching sessions (one year of group coaching)

  • Private Facebook Group Access 

  • $20 savings with Amazon proof of purchase of The Strengths Journal, bringing your monthly total $79/mo. That's $240 savings yearly! 

You get the accountability, community, resources, and learnings you need each month to live in your strengths and dominate your day.



"For long-term victories, set short-term goals."

Listen to Lynn Tickner discuss and Dana Williams discuss the value found in short-term goals and accountability.  

Register Now


  • Do I have to know my strengths to join this membership?
    This membership is based on your unique CliftonStrengths®.  If you do not have your strengths, we can assist you with that. Regardless of how or where you want to make an impact as a coach, leader or individual we will help you become more confident in your unique talents and give you accountability to hit your goals so you can make an impact in the world.
  • Will I have to be present for each coaching session?
    No, but you'll want to so you can stay on track. All sessions can be viewed for replay later.
  • When are the sessions?
    They are every Tuesday at 12 p.m. CT, beginning March 20, 2023.
  • Will you coach me directly?
    Each session will have time  for Q&A and coaching in a group setting. There will also be time for feedback from me and other classmates through the online group chat between sessions.
Learn More About The Strengths Journalâ„¢

You're in good company

From 1:1 to corporate coaching, our clients know that living in your strengths cultivates energy, productivity, and empowerment. Here's what they have to say: 

Register Now To Dominate Your Day

Meet Dana Williams

Dana Williams

Dana’s expertise ranges from Strategic Marketing Advisor, Gallup Certified Strengths Coach, leadership development. Dana’s industry experience comes from her 25 years at Southwest Airlines in leadership in areas of operations and brand marketing. In this role, Dana led marketing teams through two acquisitions, launched over 30 new destinations, and contributed to several iconic branding moments.  Dana has a passion for guiding people to impact the world by focusing on their unique talents which led her to create Dana Williams Co, a consulting company that exists to build tools and experiences to help leaders live in their purpose. She is also the creator of The Strengths Journal™, a daily planning journal to help leaders live in their strengths and dominate their day.

Fun Facts: Dana is one of a triad family of entrepreneurs with both her husband and daughter having successful startups. In her free time, she and her husband facilitate small groups for married couples, hang out with family and friends, and plan trips to travel the world in search of the best beaches.

Top 5 CliftonStrengths: Ideation, Strategic, Futuristic, Maximizer, Individualization

Connect: Instagrame-mailwebsiteLinkedIn