The Coaching Exchange: The Go-To Place For New Or Aspiring Coaches
Develop Your Coaching
Build Your Brand
Grow Your Business
The resources available for aspiring coaches are limited in scope or confusing. It's frustrating - we know, we are Dana, H. and Micah and we've spent the last 18 months capturing what we've heard and learned from coaches. Our Consensus, there is no playbook or community to support leaders who coach or new coaches so we are creating what we wish we had when we launched our coaching practices.
Don't go it alone. Join us today and let us help you grow your coaching business with confidence. By following these three simple steps:
1. Register to be a part of The Coaching Exchange Mastermind
2. Participate in weekly meetings and apply what you learn each week
3. Continue to grow your success with accountability by participating in our monthly membership community
Here is what you'll receive through our coaching and services:
- Simple frameworks and systems to build your coaching business.
- Build strong supportive relationships with other like-minded coaches.
- Tackle challenges faster and efficiently by taking action with support.
- Ability to grow your business with real outcomes.
- Boost your confidence as you apply what you learn after each session.
“The Coaching Exchange has truly been a game-changer for me. By learning from three different experts in their respective areas of coaching, I’ve not only gained valuable tools and services, but also the confidence to grow my business. The personalized attention and expertise I’ve received have been invaluable. I highly recommend The Coaching Exchange to anyone looking to take their coaching practice to the next level.” - Edie R.

The Coaching Exchange Mastermind
12 weeks of 1-hour guided sessions focused on coaching business practices, coaching techniques and tools and our proprietary modules around CliftonStrengths®
Weekly live coaching with seasoned coaches to answer your most pressing questions.
Channel for connection with community and a place to answer your questions outside of Weekly sessions.
$100 off if registered by June 15, 2023

The Coaching Exchange Community
For individuals who have attended 12-week Coaching Exchange Mastermind or seasoned coaches ready to get real results and grow.
The support and encouragement of like-minded community of coaches
Monthly teaching sessions to stay up to date with the latest coaching trends and techniques.
Weekly office hours to receive personalized coaching guidance.
1st month free if registered by June 15, 2023

The Coaching Exchange Mastermind & Community Bundle
Save when you sign up for The Coaching Exchange Mastermind and Community.
You'll receive:
- 12 weeks of 1-hour guided sessions focused on coaching business practices, coaching techniques and tools and our proprietary modules around CliftonStrengths®
- Weekly live coaching with seasoned coaches to answer your most pressing questions.
- Channel for connection with community and a place to answer your questions outside of Weekly sessions
- A years access to The Coaching Exchange Community
- An additional monthly training
- Weekly office hours with a seasoned coach to receive personalized feedback and guidance
- The support of a likeminded community
Meet The Coaches

Dana Williams
Dana is a champion of transforming your life through purpose.
Dana’s expertise ranges from strategic marketing advisor, Gallup-CertifiedStrengths® Coach, leadership development facilitator, and founder.
Dana’s industry experience comes from her 25 years at Southwest Airlines in leadership, operations, brand marketing, and CliftonStrengths® coaching. In this role, Dana led teams through everything from acquisitions to launching talent development programs.
Dana has a passion for guiding people to impact the world by focusing on their unique talents, which led her to create Dana Williams Co, a consulting company that exists to help leaders transform their lives from the inside out. She is also the creator of The Strengths Journal™, the only Gallup-certified daily planning journal that helps individuals live in their strengths, transform their life and dominate their day.
Fun Facts: Dana is one of a triad family of entrepreneurs with both her Mother, husband and daughter having successful startups. In her free time, she and her husband facilitate small groups for married couples, hang out with family and friends, and plan trips to travel the world in search of the best beaches.
Dana's top 5 CliftonStrengths®:
Ideation, Strategic, Futuristic, Maximizer, Individualization

Micah Lorenc
Micah is the owner of Tailored Consulting - a company that specializes in leadership and team development training, coaching, and consulting. We use the CliftonStrengths (StrengthsFinder) assessment as a foundational tool in our work to help leaders improve productivity, communication, retention, job satisfaction, and engagement on their teams.
Fun Facts: After 12 years in Texas, Micah recently moved home to Colorado Springs, Colorado. He loves playing and watching sports, traveling with his wife and three kids, and woodworking. In 2019, Micah and his wife planned and executed a two-month trip to Europe with their kids.
Micah's Top 5 CliftonStrengths®:
Communication, Maximizer, Woo, Positivity, Activator

H. Muir
H. is the proprietor of Liftshop – a consulting, training, and facilitation business focused on brands, teams, and organizational leadership. Liftshop facilitates custom workshops that deliver strategic plans, brand strategies; high performance teams and organizational development.
Liftshop’s clients include, Barilla Pasta, Case-New Holland, Carmex, Char-Broil, Darden Restaurants, Kashi, Kimberly-Clark, Lamplight (Tiki Torch), Mars, MillerCoors, NUUN, PayPal, Quaker-Pepsico, Samsung, S.C. Johnson, and Target.
Before H. began Liftshop, he was head of Learning and Development for MillerCoors at their Chicago corporate headquarters. Prior to joining Miller, H. spent 10 years at S.C. Johnson, where he started S.C. Johnson’s marketing curriculums - developing and training the curriculums across the globe.
Fun Facts: H. enjoys traveling and exploring cultures. In his free time he golfs and takes in new restaurants in Chicago. H. also volunteers with the Arts & Business Council of Chicago - working with theaters on their strategic and marketing plans.
H's Top 5 CliftonStrengths®:
Individualization, Ideation Strategic, Relator, Communication