Discover  your core strengths and

move forward with intention  

Build your life

Build your business

Build your team


Schedule a free 15 minute breakthrough call




Friendsgiving Sale

Buy one Strengths Journal and get the second 50% off for a friend!
Just enter code FRIENDSGIVING at checkout.

Offer valid November 22-29, 2021. Limit two per person.

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Dana Coaching using the Strengths Journal

Knowing the why behind  navigating  your life should not be so hard!

  • Do you want to lead a life with purpose?
  • Does each day pass without achieving what you set out to do?
  • Are you frustrated when your goals feel out of reach?
Schedule a free 15 minute breakthrough call

Build Your Growth Plan


Channel your strengths each day and be 6x more engaged in what you do.


Implement new tools to navigate your time and relationships effectively.


Know your inner qualities and apply them to overcome challenges.

Schedule a free 15 minute breakthrough call

Meet Dana Williams

A champion of transforming your life through purpose

  • 25 years of Marketing and Leadership at Southwest Airlines

  • Coached over 500+ clients to success

  • Created the first Gallup strengths  based daily planner- The Strengths Journal

As a leader for 25 years at Southwest Airlines, I realized I was succeeding at helping others while struggling to develop myself. When I discovered self-development tools, I could harness my strengths to focus, be productive, and actually move forward. My life is now fulfilled, energized, and purposeful. I want that for you too.

I've coached 500+ clients to success as a Gallup Certified Strengths Coach and have seen the transformational power of accountability. As busy leaders, we want to accomplish goals but need an easy plan designed for our individual needs.

Dana Williams Consulting provides exactly that. Our coaching programs, courses, and tools exist to help leaders and coaches like you. Let us help you define who you are, so you can lead each day with purpose. 

 Choose Your Path to Boost Your Power and Exceed Your Goals


We build results-oriented sessions, customized for individuals and teams. 


Access Resources


With our online curriculum you will gain tools and experiences to help you grow yourself and your business on your schedule with group coaching and support all along the way.


Join our next Masterclass


We create practical tools and experiences that help you live intentionally and achieve your goals.  


Access Resources

 Discover How You Can Dominate Your Day

"Dana and her team cut through the noise to bring order from human chaos."

Bill Tierney, VP,  Southwest Airlines


"Dana's insights into each person's strengths, and how to fully leverage those strengths, have been significant to the success of our business."

Shannon Marrs, Founder, Chirp Research

"Working with Dana was a game changer for my life and career."

Liji Thomas, SVP, Beautycounter


Schedule a free 15 minute breakthrough call


Dana Williams

5 Secrets to Building a Business Authentic to You

Download our Free PDF Now

3 Steps to Grow and Lead Yourself Each Day

1. Schedule a Free Breakthrough Call 

We will discuss your needs and select a plan that works for you.

2. Utilize the Resources

Learn and grow as you engage in programs designed for you.

3. Grow and Thrive

Lead your life purposefully.