About Us

Dana Williams is driven by an unwavering passion for guiding individuals towards making a profound impact on the world. She founded Dana Williams Consulting, a dedicated consulting company that empowersI  leaders to transform their life and workplace from inside out. As the visionary behind The Strengths Journal™, the exclusive Gallup-certified daily planning journal, Dana enables individuals to live authentically in their strengths, catalyzing personal transformation and empowering them to conquer each day.

Her expertise as a strategic marketing advisor, Gallup-CertifiedStrengths® Coach, leadership development facilitator, and podcaster allows her to make a meaningful impact and empower others in their personal and professional journeys.

Drawing from her extensive 25-year experience at Southwest Airlines, Dana has honed her skills in leadership, operations, brand marketing, and CliftonStrengths® coaching. Throughout her tenure, she successfully led teams through diverse endeavors, ranging from navigating complex acquisitions to launching innovative marketing and talent development programs.

Dana's entrepreneurial spirit is a shared trait within her family, as her mother and daughter have thrived in their own successful startup ventures. During her leisure time, Dana and her husband find joy in facilitating small groups, cherishing moments with family and friends at the lake and traveling  to explore the world's most beautiful beaches.

Dana’s  top 5 CliftonStrengths® are: Ideation, Strategic, Futuristic, Maximizer, and Individualization.