NOW AVAILABLE

The Internal Revolution:

Lead Authentically and Build Your Personal Brand from Within

The revolution begins from within

In a world obsessed with external image and superficial personal branding, something profound has been lost: the connection to our authentic selves.

The Internal Revolution offers a transformative alternative: building your authentic personal brand from the inside out through proven processes that help you uncover who you are at your core.

Do you feel disconnected from your authentic self at work?

Are you a leader or professional who feels ready to transform how you show up in the workplace? This book is for you.

If you’re ready to move beyond surface-level performance, build a personal brand that truly reflects who you are, and lead with clarity, purpose, and peace, The Internal Revolution is your roadmap to meaningful, inside-out leadership.

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ENDORSEMENTS

Support for The Internal Revolution

The following leaders offer their endorsement for The Internal Revolution.

Marianne Malina

North American President of 72andSunny

"In the business of creativity, I've learned that transformative client partnerships and record-breaking results flow from leaders who do the internal work in addition to the professional work. Dana Williams brilliantly connects authentic self-discovery to powerful external impact."

Bob Jordan

CEO of Southwest Airlines

"Dana Williams helped Southwest become the first strengths-based airline, and now she's showing leaders everywhere how to build on that foundation. This Internal Revolution framework connects strengths, values, and mission in a way that transforms both leaders and organizations."

Lorraine K. Lee

Corporate Keynote Speaker & Trainer

"For leaders looking to close the gap between external success and authentic impact, Dana Williams’ Internal Revolution framework is the answer. Her emphasis on starting with inner change is essential to building a magnetic presence—and becoming truly unforgettable."

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MEET THE AUTHOR

Dana Williams

Dana Williams is a seasoned corporate leader with 25 years at Southwest Airlines in operations, people, and marketing. For more than 13 years, she has been coaching using tools like Gallup's CliftonStrengths. She is the creator of The Strengths Journal™, the only Gallup-licensed daily planner based on your CliftonStrengths.

Through her company, Dana Williams Consulting, she helps difference makers transform from within to create authentic impact through coaching, consulting, speaking, her podcast, and her new book, The Internal Revolution: Lead Authentically and Build Your Personal Brand from Within.

COMING JANUARY 2026

Authentic Imprint Accelerator

The Authentic Imprint Accelerator is a 5-week live online coaching program for anyone ready to deepen their leadership—regardless of professional title. Through the 5 weeks, you'll work to transform from the inside out using the principles found within The Internal Revolution.

Learn More

FREE AUTHENTIC IMPRINT ASSESSMENT

Get your leadership scorecard

Are you a difference maker who wants to lead authentically and transform from within?

In just 3 minutes, get your leadership scorecard and personalized roadmap for making a greater impact.

(Based on the principles covered in The Internal Revolution)

Take Assessment

Bundle The Strengths Journal™ with The Internal Revolution

Get both The Strengths Journal™ and my new book, The Internal Revolution: Lead Authentically and Build Your Personal Brand from Within as a bundle.

$37.99

**BUNDLE: The Internal Revolution + The Strengths Journal™ (Paperback)**

Get both The Internal Revolution + The Strengths Journal™ (paperback).

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$49.99

**BUNDLE: The Internal Revolution + The Strengths Journal™ (Spiral Bound)**

Get both The Internal Revolution + The Strengths Journal™ (spiral bound).