Live in your strengths. Dominate your Day. Transform your life.


You want to lead a life with purpose. But when day after day passes by without achieving what you set out to do, it can grind you down. And it’s frustrating when your goals feel out of reach.
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Be Energized
Channel your unique strengths each day and be 6x more engaged in your life and work.

Be Productive
Implement new tools and strategies to navigate your time and relationships more effectively.

Be Empowered
Know how to apply your strengths to overcome challenges and achieve meaningful goals.
The Coaching Exchange: The Go-To Place For New Or Aspiring Coaches
The resources available for aspiring coaches are limited in scope or confusing. It's frustrating - we know, we are Dana, H. and Micah and we've spent the last 18 months capturing what we've heard and learned from coaches. Our Consensus, there is no playbook or community to support leaders who coach or new coaches so we are creating what we wish we had when we launched our coaching practices.
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Develop Your Coaching
Build Your Brand
Grow Your Business
Meet Dana Williams
Dana Williams is driven by an unwavering passion for guiding individuals towards making a profound impact on the world. She founded Dana Williams Consulting, a dedicated consulting company that empowers leaders to transform their life and workplace from inside out. As the visionary behind The Strengths Journal™, the exclusive Gallup-certified daily planning journal, Dana enables individuals to live authentically in their strengths, catalyzing personal transformation and empowering them to conquer each day.
Her expertise as a strategic marketing advisor, Gallup-CertifiedStrengths® Coach, leadership development facilitator, and podcaster allows her to make a meaningful impact and empower others in their personal and professional journeys.
Drawing from her extensive 25-year experience at Southwest Airlines, Dana has honed her skills in leadership, operations, brand marketing, and CliftonStrengths® coaching. Throughout her tenure, she successfully led teams through diverse endeavors, ranging from navigating complex acquisitions to launching innovative marketing and talent development programs.
Dana's entrepreneurial spirit is a shared trait within her family, as her mother and daughter have thrived in their own successful startup ventures. During her leisure time, Dana and her husband find joy in facilitating small groups, cherishing moments with family and friends at the lake and traveling to explore the world's most beautiful beaches.
Dana’s top 5 CliftonStrengths® are Ideation,Strategic, Futuristic, Maximizer, and Individualization.
