Future-Proofing Your Marketing and Your Teams with CEO Sara Nay
Aug 21, 2025
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In this episode, I chat with Sara Nay, CEO of Duct Tape Marketing, to explore her journey from intern to now-CEO of the firm. Sara shares how her growth through multiple roles shaped her leadership style and deepened her empathy for team challenges. We dive into the power of CliftonStrengths in building high-performing teams, highlighting how self-awareness and strengths-based development have helped Sara guide a fully remote team with purpose and clarity.
Sara also discusses the fast-evolving marketing landscape—especially the impact of AI on strategy, team structure, and execution. She emphasizes the importance of starting with clear business goals and strategic direction before introducing tools or technology.
Whether it’s helping her team future-proof their roles or supporting small businesses through fractional CMOs, Sara's practical, human-centered approach to leadership and marketing shines throughout the conversation. Her upcoming book, Unchained: Breaking Free from Broken Marketing Models, offers deeper insights for companies ready to take ownership of their marketing in a rapidly changing world.
If you are a leader helping your team navigate technological changes, this episode is for you!
Episode Minutes:
- Minute 2:00 — Intern to CEO
- Minute 22:00 — Team Engagement and Culture
- Minute 35:00 — Personal Growth and Mindset
Links + Resources from This Episode:
- Learn more about Duct Tape Marketing by visiting ducttapemarketing.com
- Learn more about Sara’s new book, Unchained: Breaking Free from Broken Marketing Models
- Connect with Sara on LinkedIn
- Learn more about The Strengths Journal
About Sara Nay
Sara Nay is the CEO at Duct Tape Marketing. Since her start at Duct Tape Marketing in December 2010, Sara has consulted and advised 1000s of small business owners on how to build, grow, and scale a profitable business. She has a passion for helping small business owners focus on their zone of genius and building a team around them to support their growth goals. The area of work that lights Sara up the most is training—whether she is training a new team member, a long-term client, or a new group of fractional CMOs.
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