Perfecting Your Pitch: Breathing Life Into Authentic Stories

May 18, 2023
Perfecting Your Pitch: Breathing Life Into Authentic Stories

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On today's episode of Dominate Your Day, we are thrilled to feature Kerry Killoren Michaels, a true trailblazer in the world of golf fashion and the driving force behind the success of William Murray Golf, headquartered in Austin, TX. As the Co-Founder and CEO of this innovative company, Kerry's unique perspective has revolutionized the industry, urging her team to break free from traditional norms and infuse the golf course with a refreshing sense of fun and authenticity.

Kerry's journey is an inspiring one, as she effortlessly balances her role as a working mom with her relentless pursuit of excellence. Her extensive background in marketing, business strategy, finance, and sales operations has played a pivotal role in propelling William Murray Golf to new heights. Under her leadership, the company has achieved remarkable milestones, including successfully raising an impressive $7MM from investors, a testament to the trust and belief they have in Kerry's vision.

On episode 70 of Dominate Your Day, Dana Williams and Kerry Killoren Michaels discuss Kerry’s unique perspective on the helm of William Murray Golf, balancing the demands of parenthood with the rigors of entrepreneurship, and how she embodies resilience and determination. Kerry's extensive background in marketing, business strategy, finance, and sales operations with her top CliftonStrengths in ‘deliberative’ and ‘focus’ has equipped her with a comprehensive skill set, enabling her to communicate adequately, and navigate the challenges of running a successful golf fashion brand.

In this episode, you’ll learn… 

  • The art of a perfect pitch, fast-scaling intrapreneurship, setting priorities, raising capital, taking the leap to start a business
  • Community, leadership, transparency, and vulnerability at work.
  • The difference between starting a business and actually managing one – Kerry’s journey as fast-scaling CEO
  • Keeping it real about having two jobs – How I (sometimes) balance being a mom and a co-founder and CEO

Click here to listen to my conversation with Kerry Killoren Michaels.

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Episode Overview: 

04:16 – Business pitch on a golf cart – Lessons learned on communications about seizing opportunities

21:07 – Championing change and creativity, setting priorities, and saying no.

24:40 – Communications 101: Putting stories in what you do and breathing life into authentic stories

Episode Links:

Kerry Killoren Michael's LinkedIn

The Strengths Journal

Dana Williams Co. Website

William Murray Golf

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