Mastering the Art of Selling Yourself
Jan 26, 2023I had an awesome visit this week with Dr. Cindy McGovern, On episode 44 of the Dominate Your Day Podcast. Cindy hails from Northwest Florida so we had a lot in common to talk about with our favorite beaches, and my favorite topic, personal branding.
In our conversation, Cindy dissects how personal branding and selling yourself go hand in hand. In today's environment, it's not enough to just have the right qualifications and experience. Employers want to see that you have a unique set of skills and qualities that set you apart from other candidates. One important aspect Dr. Cindy mentioned of personal branding is to understand your unique selling points. Knowing what your facets are and what are the strengths/skills and qualities that make you stand out? Once you have a clear understanding of these, you can start to build your brand around them and concurrently get constructive feedback to augment character development.
In this episode, you’ll learn…
- What can recent college graduates implement within the realm of personal branding to be more employable?
- The Basics: If you learn to sell, it will change your life. Mastering the art of selling yourself innately.
- A summary of Dr. Cindy McGovern's book, "Every Job Is A Sales Job”
- Rapport isn’t trust, and the 101 of sales is trust. How to nurture relationships and build trust in the process of self-promotion?
- You have a personal brand whether you realize it or not -from Cindy McGovern’s book “Sell Yourself”
Click here to listen to my conversation with Dr. Cindy McGovern.
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Episode Overview:
06:42 –Your job interview is a sales conversation. Convention just doesn’t call it that.
18:17 – The art of bringing constructive and absolute feedback from people.
24:23 – Dolly Parton as a case study: The epitome of personal branding.
Episode Links:
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