Embracing Life’s Pivot Points with Fractional CMO Becky Freemal
Jan 23, 2025
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In this episode of Dominate Your Day, fractional CMO Becky Freemal shares her story from broadcast journalism to building a marketing company. After years of working in television news, Becky realized that while she was great at her job, she wasn’t being challenged in the ways she desired.
Despite feelings of fear, she took the leap to leave her stable career in journalism to pursue entrepreneurship, building a business as a growth strategist, fractional executive, keynote speaker, and author. With her skills as a storyteller, she helps corporations tell their stories in ways that impact their bottom line. Her book, Brand Voice: People + Data Drive Results, offers readers an understanding into how to create an authentic brand story that engages customers.
In this conversation, Becky tells stories of multiple unexpected pivots that changed the trajectory of her life for the better. If you’re experiencing your own life pivot, her story will inspire you to embrace the opportunities ahead.
In this episode, you'll hear about:
- Minute 6:00 — Discovering Strengths and Talents
- Minute 19:00 — Overcoming Scarcity Mindset
- Minute 21:00 — Aligning Life with Authentic Self
- Minute 25:00 — Intentional and Deliberate Actions
Links + Resources from This Episode:
- Visit www.beckyfreemal.com
- Connect with Becky on LinkedIn
- Get your copy of Brand Voice: People + Data Drive Results
- Learn more about The Strengths Journal
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