How Good Humans SellSep 01, 2021
How Good Humans Sell?
Catherine Brown shares what inspired her to write the book, How Good Humans Sell: The Proven Path to B2B Sales Success and provides practical tips for getting deals done. We hope you tune in for the Dominate Your Day podcast!
Episode 15 ft. Catherine Brown
If you don’t think of sales as an honorable profession, you haven’t read Catherine Brown’s new book: How Good Humans Sell: The Proven Path to B2B Sales Success. Released in May 2021, the book combines best sales practices with social psychology principles. It can be used in combination with other sales training programs to help sales professionals overcome the hesitation that keeps them from closing more business.
A veteran of 25+ years of B2B (business-to-business) selling, Catherine understands what it means to start and build a business during challenging times. She launched her first sales consulting firm in 2003 and now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. She also trains on the reasons people buy (it’s not what you think!). Her process helps business owners take the frustration and worry out of business development so they can close new business without wasting money on one-size-fits-all sales training.
Catherine lives in Texas with her family and her boxer, Penny. She loves taking Penny for walks, reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is a StoryBrand Certified Guide.
Catherine's Top 5 Strengths are:
If you are looking for advice on how to use CliftonStrengths to transform your life, schedule a 15-minute breakthrough call with Dana Williams here.
Dominate Your Day Podcast
We are so excited to share a new episode of the Dominate Your Day Podcast! This podcast is for any professional or business owner who wants to live intentionally and dominate their day. Dana Williams and her guests will bring you practical advice about how to create a productive life through tools and experiences from guests who have designed the life they love.
At Dana Williams Consulting, we teach you everything you need to know about how to live intentionally and Dominate your Day based on your unique talents. We have also created some great tools like The Strengths Journal™, a daily companion guide to the CliftonStrengths assessment.
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