On Career Reinvention and Defining Your Brand: A Conversation with Marketing and LinkedIn Expert Fanny Dunagan

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What does it look like to reinvent your career? Today’s Dominate Your Day guest, Fanny Dunagan, offers an inspiring story of reinvention, transitioning from a career in consulting to becoming a LinkedIn expert and entrepreneur.

Fanny began her career as a civil engineer, working in Singapore on transit system projects. Despite her success, she realized she was more of a people person, so she transitioned into business consulting. She joined Arthur Anderson, where she specialized in change management and SAP software consulting for aerospace and defense companies.

After starting her family, Fanny faced the challenge of balancing her career with motherhood. She chose to stay home with her children, but eventually felt the need to re-enter the professional world. Volunteering at a local outreach center, she helped organize job fairs and discovered her passion for helping others find employment. This experience reignited her confidence and led to the creation of Pathlynks, a marketing agency focused on technology firms.

Fanny attributes much of her success to understanding and leveraging her strengths. After working with a Strengths coach, she identified her top strengths: Connectedness, Relator, Responsibility, Includer, and Positivity. 

She stresses the importance of niching down in your business, even though it might feel counterintuitive. Specializing allows you to become an expert in your field, attracting clients who value your specific expertise.

As a LinkedIn expert, Fanny shares valuable tips for building a personal brand on the platform. Key insights include:

1. Educate and Serve: Shift your mindset from self-promotion to education and service. Share your knowledge, offer tips and advice, and provide valuable content to your audience.
2. Inform: Use LinkedIn to inform your network about upcoming events, workshops, or conferences. Keep your audience updated on important dates and opportunities.
3. Inspire: Share stories, lessons learned, and inspirational quotes. Personal stories and experiences resonate with people and can motivate them to take action.
4. Entertain: Don’t be afraid to show your personality. Share hobbies, interests, and fun anecdotes. Connect your personal interests to your professional brand to make your content more relatable.

Fanny highlights the importance of LinkedIn as a professional platform with significant reach and influence. With 1 billion global users, LinkedIn is the place where professionals network, learn, and seek opportunities. Your LinkedIn profile often appears in the top search results when someone Googles your name, making it a crucial element of your online presence.

Fanny’s journey is a testament to the power of reinvention, leveraging strengths, and the importance of a strong LinkedIn presence. Inspired by success stories like hers, I’ve created an opportunity for you to transform your own career:

Join my new Personal Strengths Brand Workshop

Looking to build your own personal brand? Join my new Personal Strengths Brand Workshop! Fanny Dunagan will be a guest teacher during the workshop, sharing with us her LinkedIn knowledge. We’ll cover everything from mindset to marketing to multiplying. Seats are limited to just 15 people — get all the details here!

About Fanny Dunagan

Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values.

Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp).

She paused her corporate career to be a stay-at-home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. 

She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.

Episode Minutes:  

• Minute 9:00 — Building Pathlynks and Finding Confidence
• Minute 14:00 — Niche Marketing and Strengths
• Minute 17:00 — LinkedIn Strategies and Personal Branding

Episode Links:

• Visit pathlynks.com
• Connect with Fanny on LinkedIn
• Join the BRAND NEW Personal Strengths Brand Workshop
• Get your copy of The Strengths Journal
• Visit Dana Williams Consulting Website

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