APRIL 30, 2026 | DALLAS, TX
The Authentic Imprint™ Experience
AÂ one-day workshop for leaders facilitated by Dana Williams at the QUAD Club in Dallas, TX
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One Day to Discover the Leader You Were Always Meant to Be
Most leaders spend their entire careers becoming someone else’s version of successful.
You’ve mastered the strategy. You’ve studied the frameworks. You’ve shown up, delivered results, and kept climbing. But somewhere in the middle of all that achievement, you have lost yourself.Â
But what if you could be the leader who leads from conviction, not performance? The person who makes decisions from clarity, not noise?
You don't need a new productivity system.
You need to know who you are — on the inside.
WHAT IT IS
What Is The Authentic Imprint™ Experience?
The Authentic Imprint™ Experience is one-day leadership intensive held at The QUAD Club in Dallas, Texas on Thursday, April 30, 2026.
Guided by executive coach, author, and Gallup-certified CliftonStrengths expert Dana Williams, you will work through the complete Authentic Imprint™ Framework and leave with something most leaders spend years searching for: clarity about who you are and how to lead from that place every single day.
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WHO IT'S FOR
Are you ready for authentic transformation?
This experience is for you if...
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You’re a senior leader, executive, or founder who is successful by every external measure — but you feel disconnected from the work
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You’re leading a team but not sure you’re leading from your best self
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You’ve done personality assessments before, but the insights never translated into lasting change
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You’re at an inflection point — a new role, a new season, a new question — and you want clarity
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You believe that who you are is your most powerful leadership asset
Sound like you? Join other like-minded professionals ready to lead from the inside-out.
ENDORSEMENTS
Support for the Authentic Imprint™ Framework
The following leaders offer their endorsement for the Authentic Imprint™ framework.
Marianne Malina
North American President of 72andSunny
"In the business of creativity, I've learned that transformative client partnerships and record-breaking results flow from leaders who do the internal work in addition to the professional work. Dana Williams brilliantly connects authentic self-discovery to powerful external impact."
Bob Jordan
CEO of Southwest Airlines
"Dana Williams helped Southwest become the first strengths-based airline, and now she's showing leaders everywhere how to build on that foundation. This Internal Revolution framework connects strengths, values, and mission in a way that transforms both leaders and organizations."
Lorraine K. Lee
Corporate Keynote Speaker & Trainer
"For leaders looking to close the gap between external success and authentic impact, Dana Williams’ Internal Revolution framework is the answer. Her emphasis on starting with inner change is essential to building a magnetic presence—and becoming truly unforgettable."
REGISTRATION OPEN
What's Included in the Experience
The Authentic Imprint™ Experience is a full-day professional development workshop facilitated by Dana Williams.
Register NowTESTIMONIALSÂ
What Participants are Saying
We took a beta cohort through the Authentic Imprint™ Framework in January. Here is what participants had to say about their experiences.
"I appreciate Dana's thoughtful approach"
I appreciate Dana's thoughtful approach and authenticity as she facilitated this program. She does a great job at prompting self-reflection of your personal experiences and how to leverage your strengths in the day to day.”
- Georgia C.
"I am more confident in my decision-making"
"I am aware of my energies throughout the day and know how to reenergize if something depleted my energy. I am more confident in my decision making, because they align with my values and mission statement. I am more intentional with leading and do not feel as exhausted at the end of the work day as I used to. I feel more satisfied with work."
- Ahmaris D.
"I have been more aware of what energizes me"
"I am more aware of what value or strength is either being activated or challenged when I am in my feelings about something. I also have been more aware of what energizes me and what drains me.”Â
- Jana N.
HOW IT'S STRUCTURED
Full Day Schedule
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The Authentic Imprint™ Experience runs from 8 AM - 5 PM on Thursday, April 30. It will be divided into multiple sessions, with breaks, lunch, and networking scheduled throughout.
8 AM: Workshop Introduction & Networking
9 AM: Session 1 (Rediscover Your Strengths)
10:30 AM: Session 2 (Identify Your Core Values)
11:45 AM: Lunch, Networking & Headshots
12:45 PM: Session 3 (Define Your Mission)
2:15 PM: Session 4 (Learn Emotional Recognition - The Multiplier)
3:30 PM: Integration & Closing - Your Authentic Imprint™
Location
The QUAD Club
The Authentic Imprint™ Experience will take place at The QUAD Club:
2699 Howell, Dallas, TX, 75204
(Parking provided onsite and will be validated.)
Traveling into town? A nearby hotel option is Marriott Dallas Uptown →
ABOUT YOUR COACH
Meet Dana Williams
Dana Williams is an executive coach, author, and founder of Dana Williams Consulting, where she helps leaders and teams transform from the inside out through her strengths-based coaching programs and speaking engagements.Â
After 25 years leading at Southwest Airlines, Dana combined her leadership experience with her passion for human development to create The Strengths Journal™ and the Authentic Imprint™ framework — tools that help thousands of people around the world live and lead with purpose.Â
She’s the author of The Internal Revolution and host of the Dominate Your Day podcast, where she inspires listeners to shift from performing to thriving through strengths-based, intentional living.Â
FAQ
Frequently Asked Questions
Find answers to your questions below.