Executive and Team Strengths-Based Coaching

We help individuals & companies transform from the inside out by leveraging their strengths daily

Trusted by 5000+ individuals from 30+ organizations

There is a cost to not living in your strengths.

Lost focus. Lost productivity. Lost energy. When you aren't living in your strengths, you aren't living to your full potential.

Teams and organizations suffer, too. Employees who utilize their strengths at work are 6x more engaged than employees who do not utilize their natural strengths. There's a real economic cost to employee disengagement. According to Gallup's State of the Global Workforce 2024, employee disengagement contributes to lost productivity costing the global economy $438 billion.

But it doesn't have to be this way. You and your team can learn to live and work with purpose—by leveraging your strengths.

Purpose, productivity, and energy flow when you learn how to apply your strengths to your daily life. That's how individuals & companies transform!

We're here to help you facilitate that transformation.

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Services

Work With Us

Corporate Coaching

Our Gallup-certified corporate coaches develop and facilitate results-oriented sessions, customized for executives and corporate teams.

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The Strengths Journal™

The Strengths Journal™ is the first and only Gallup-certified daily planner that helps you actively use your strengths to dominate your day and — ultimately — transform your life.

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Resources for Leaders

Get practical tools to help you live in your strengths through our online resources.

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Testimonials

These leaders and teams live in their strengths daily.

You can too.

"The team is happier. They understand where we're going, what the vision is, what we're trying to offer. They see a change in the leaders."

Doris Hunt, Executive Vice President, Children's Health

"Dana's insights into each person's strengths, and how to fully leverage those strengths, have been significant to the success of our business."

Shannon Marrs, Founder, Chirp Research

"Working with Dana was a game changer for my life and career."

Liji Thomas, Chief Diversity Officer

About

Meet the Founder

Dana Williams is a purpose-driven leader and expert in personal transformation, drawing on more than 25 years of experience at Southwest Airlines in leadership, marketing, operations, and strengths development.

Her background includes leading teams through brand acquisitions and launching talent development initiatives, which shaped her current mission to help individuals unlock their potential through their unique strengths.

As the founder of Dana Williams Co., she develops tools and coaching programs that support executives and teams in leveraging their strengths and living with purpose. She is also the creator of The Strengths Journal™, the only Gallup-certified daily planner. Dana has coached more than 5,000 clients and continues to empower others in areas of authentic leadership, wellbeing, productivity, and personal branding.

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